New Fiat 500 Ad Featuring Jennifer Lopez!

Fiat has debuted the first official Fiat 500 commercial featuring Jennifer Lopez! The ad will begin airing tonight on national broadcast and cable networks.  The ad features Jennifer’s song, ‘Until It Beats No More,’ which, of course, is featured on her latest album, LOVE?.

Additional ads are set to premiere later this year.

Per the press release:

The commercial, titled “My World,” is voiced-over by Lopez, who is seen driving a Fiat 500 Cabrio as she travels through the streets of Manhattan to the Bronx where she grew up. The new ad explores her personal take on how life in the New York City borough continues to inspire her to be tougher, to stay sharper and to think faster. “My World” features the song, “Until It Beats No More,” from Lopez’s new album, “Love?”(Island Def Jam) and will begin airing on national broadcast and cable networks on Monday, Oct. 10.

“The primary objective of ‘My World’ was to explore the story of Jennifer Lopez, who is a cultural icon. We watch as she leaves Manhattan and makes her way back to the Bronx, where she grew up and continues to be inspired by,” said Olivier Francois – Head of Fiat and Chief Marketing Officer and Brand Marketing Communications, Chrysler Group LLC. “The commercial tells the story of how the simple elements of our upbringing can help explain who we are, where we’re going and serve as a source of inspiration to achieve our goals in life. That drive and determination is the common thread that is shared with the Fiat brand and our philosophy that ‘Life is Best When Driven.'”

Jennifer’s last Fiat ad was a trailer for her latest music video, Papi. This particular ad was shot on August 22.

 

JLo in Aspen for American Idol!

Jennifer Lopez and her American Idol co-stars, Steven Tyler, Randy Jackson and Ryan Seacrest, were in Aspen on Wednesday and Thursday to audition over 100 Idol hopefuls. Here are a couple of short video clips featuring Jennifer:

 

American Idol starts in January! We are getting close!

Jennifer Lopez Set to Present Barbra Streisand With Award!

Jennifer Lopez will present her idol, Barbra Streisand, with the L’Oréal Paris Legend Award at Elle’s 18th Annual Women in Hollywood event on October 17!

Jennifer has always spoken highly of Barbra. In the September 2009 issue of InStyle, Jennifer said, “Barbra Streisand is my absolute idol…I love what she does. She’s a singer, an actress, she went into directing—she does it all.” So, it must be a real treat for Jennifer to present her with an award!

Jennifer Lopez meets with fans in Portland!!

The American Idol round 2 of Portland auditions took place this past Saturday and Sunday bringing the full panel of judges, Jennifer Lopez, Steven Tyler, Randy Jackson and host Ryan Seacrest to the Rose City!

Ever since the official announcement that JLo would be back for Season 12 of Idol, I have been on the edge of my seat. Things couldn’t be more perfect, My Idol in My City? Are you kidding me? The opportunity was too great to miss! – Turns out, I along with 4 lucky fans would be invited to hang out on set and share a moment with Jennifer!!

See pictures, watch press conference footage, and find all the details of our incredible experience after the jump! (more…)