Jennifer Lopez’s empire continues to grow!! NUVOtv’s parent company SiTV Media, Inc. has reached an agreement to acquire the Fuse network from The Madison Square Garden Company.
Jennifer, who serves as NUVOtv’s Chief Creative Officer and is a shareholder said in a press release, “Music is my first love so the acquisition of Fuse is near and dear to my heart. It’s exciting that between NUVOtv and Fuse we’ll have the ability to deliver a broad array of terrific content both from a Latino perspective and across multiple genres, including music, to a broader audience. The acquisition of Fuse means we now own two wonderful assets. It’s a phenomenal time for our company and we look forward to growing both networks in the years ahead.”
Jennifer’s manager, Benny Medina, told Billboard that Jennifer’s “transition from the recording studio to the boardroom of NuvoTV “is a conscious move” and part of a larger strategy to build businesses around her that can sustain a lot of what she does as an entertainer and actor […] ‘We’re in an age where artists have to be a lot more involved, invested and creative in marketing and promoting themselves, whether its fashion brands and fragrances that speak to who they are — or a cable TV network. It’s about building a business around the art.’”
