JLo Launches Video Game with DSW!

Jennifer Lopez has launched her first ever 8-bit video game in conjunction with the launch of her Fall ‘21 JLO JENNIFER LOPEZ footwear collection, available exclusively at DSW! The game, found on JLOHITPLAY.com, takes players on a JLo journey through multiple levels featuring colorful, animated interpretations of the three cities she calls home: New York, Los Angeles and Miami. As you play, keep your eyes open for nods to her life like her childhood subway stop in the Bronx, a movie set in Los Angeles and more.

You will play the game with an adorable custom JLo avatar that reflects her iconic style and mirrors a key look from the Fall ‘21 JLO JENNIFER LOPEZ footwear campaign which was a favorite of Jennifer’s. As you play, you will hear special messages of encouragement from Jennifer. Make sure you play all three levels for a special surprise from Jennifer at the end! Plus, when you complete all three levels, you can earn DSW VIP points for DSW’s rewards program. Play now!