JLo Beauty by Jennifer Lopez is celebrating Jennifer’s birthday by announcing its first category expansion with the highly anticipated launch of body care! Introducing JLo Body, a clinically backed line of high-performance skincare for the body that delivers visible results and limitless confidence. The first product to launch is the “Firm + Flaunt Targeted Booty Balm” which is proven to firm skin’s appearance, help improve skin elasticity, and fade the appearance of stretch marks in targeted areas like the booty, hips and thighs with a blend of powerful active ingredients like invigorating Guarana Seed Extract and Pink Pepperslim.
Jennifer spoke with Allure and PEOPLE about the launch, saying:
“A lot of people invest in skincare for their face, but they don’t invest in self-care and skincare for their body. I don’t necessarily mean spending money, but instead taking time to cleanse, moisturize, use serums and masks. I want to normalize taking care of yourself. It’s not a selfish thing. It’s a nourishing thing. If you can’t take care of yourself, you certainly cannot take care of anybody else.”
Here are photos from the photoshoot!
