JLo & GUESS Partner On “It’s My Party” Tour!

GUESS has announced an official multifaceted partnership with Jennifer Lopez’s “It’s My Party” Concert tour starting June 7th at the tour kick off in Los Angeles, California at The Forum and continuing through August 2019.

GUESS will be launching an exclusive collection of concert merchandise as the official “It’s My Party” Tour merchandise partner. Select pieces from the capsule collection will be available at GUESS stores and at guess.com and will feature various concert t-shirts, as well the classic GUESS denim jacket that Jennifer modeled above. The full assortment of merchandise will be available for sale at the “Official Tour Merchandise” pop-ups within the concert venues.

The global brand will promote the concert tour and limited-edition merchandise with messaging in storefront windows, in-store signage, email marketing, and a sweepstakes that allows any GUESS customer to be eligible to win concert tickets to the hottest tour of the summer and autographed tour merchandise signed by Jennifer.

Jennifer will conduct her after-show meet and greets wearing looks from GUESS and Marciano and her back-up dancers will wear custom designed GUESS pieces.

GUESS x Jennifer Lopez “It’s My Party” Tour concert merchandise will be available at select GUESS stores in surrounding cities that correspond with the tour stops and on guess.com starting June 7th. Tickets to Jennifer’s tour are currently on sale at www.ticketmaster.com.