GUESS?, Inc. has announced that Jennifer Lopez is back as the face of GUESS and Marciano worldwide for their Spring 2020 advertising campaign!
The campaign, art directed by Paul Marciano, Chief Creative Officer for GUESS?, Inc., and shot by Tatiana Gerusova, showcases a striking collection of images highlighting Jennifer’s beauty. The series of both saturated and black and white imagery embody a classic Hollywood lifestyle with tousled hair and confident poses juxtaposed against California’s serene palm trees and beaches in the background.
Jennifer had this to say in a press release: “Whenever I do a collaboration, I always think of a character that I can play and be and we had a lot of fun doing that with this campaign. The vibe this time was a mix between an Italian film star from the 60s, mixed with Madonna from the 80s, mixed with Sofia Loren. It’s so much fun to get into the character and to make that happen. The clothes and setting of the shoot really worked well together to make this campaign come to life.”
The new collection will be released online and in stores on January 30.
