Jennifer Lopez made her way to The Cable Show in Washington DC today to promote her efforts as Chief Creative Officer of NUVOtv. Jennifer discussed the network and her involvement, what she brings to the table, what envisions for their future, and ultimately, their legacy. You can watch the panel above.
Nuyorican, Jennifer’s production company, is selling shows to the network. Two one-hour specials will premiere next month:
Thursday, July 18 – 8:00 p.m. ET/PT
LEGACY: JENNIFER LOPEZ – an exclusive marquee event with unprecedented intimate access into the personal life and career of this inspiring artist and powerhouse entrepreneur, with Jennifer Lopez acting as Executive Producer and Nuyorican Productions producing.
(1-hour special)Thursday, July 18 – 9:00 p.m. ET/PT
STEP TO IT – a never-before-seen behind-the-scenes look at the lives of professional back-up dancers on world tour with global icon and entertainer, Jennifer Lopez. This docu-series follows the journey of eight professional dancers performing night after night, across the continents, giving it their all, falling in love, dealing with injury, as they pursue their ultimate passion for dance. (1-hour special)
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Always the multi-tasker, Jennifer also met with the Congressional Hispanic Caucus, the National Council of La Raza and Senators Harry Reid and Bob Menendez while in town.
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In somewhat related news, Viva Movil, Jennifer’s new premium retailer for Verizon Wireless that will target Latino customers, opened their first store in Brooklyn today. It is located at 162 Flatbush Avenue, right at the vibrant intersection of Flatbush and Atlantic Avenues and in front of Barclay’s Center. It occupies a space of over 2,000 square feet and sits beneath a 1,700 square foot billboard announcing Viva Móvil’s arrival.
