Tonight’s ESPN Monday Night Football broadcast aired a 30 second trailer for JLo’s “Papi” music video featuring the brand new 2012 FIAT Cabrio convertible! If you missed it, here it is:
UPDATE: A second clip, a few seconds longer, has been added to FIAT’s YouTube page – check out the extended dance footage! Keep reading to get all the exciting details of the JLo & FIAT partnership!
In behind the scenes footage from the ‘Papi” video shoot (directed by Paul Hunter), we saw Jennifer take the brand new, 2012 FIAT 500 Cabrio for a spin as she was chased by a mob of eager males! Today, the FIAT brand announced their partnership with Jennifer who will appear in commercials for the 2012 car models – remember the super chic, custom Gucci FIAT Jennifer already shot the commercial for? Look out for these ads will later in the year!
“Like the FIAT consumer, Jennifer Lopez sees the world as her canvas and is not afraid to express herself; she is continuously drawn to projects that are authentic and real,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. “Jennifer fits perfectly with the brand not because of who she is but because of what she is – authentic, passionate, modern and a fighter determined to stand out from the rest. As you look at her career path, she embodies the FIAT philosophy, ‘Life is Best When Driven.'” – excerpt from today’s press release
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