Jennifer Lopez’s new collection at Kohl’s is now available in stores nationwide! As you saw in the behind the scenes video yesterday, Jennifer stars in the line’s ad campaign. The campaign, called “My Style Tells My Story,” will premiere during prime time on September 12, but you can also see it above! Four-page magazine inserts have also been released. Let us know if you see them!
Kohl’s also sent out a press release announcing the launch today. Here’s an excerpt:
The Jennifer Lopez brand channels the timeless allure of old Hollywood in a contemporary interpretation of classic, sophisticated glamour. The collection includes contemporary sportswear, dresses, handbags, jewelry, shoes and sleepwear, and ranges in prices from $22 to $150. Additionally, the Jennifer Lopez Home Collection consists of bedding and bath products that range in price from $13.99 to $459.99.
“I have always been interested in fashion and believe great style is about the overall look vs. an individual piece,” said Jennifer Lopez. “My new Kohl’s collection truly reflects my personal style and I’m so excited to provide quality, on-trend fashions at a great value to women everywhere.”
If you can’t get to a Kohl’s store, the collection will also be available on Kohls.com starting this Sunday!
