Jennifer Lopez has announced the creation of THE HOUSE OF DELOLA LLC, a company she founded to launch unique, mixology-level ready-to-enjoy cocktails designed for elegant, effortless entertaining as part of a thoughtful lifestyle. For Jennifer, when it’s time to unwind with her friends, it’s time for Lola, a longtime nickname that reflects her more playful, carefree side. One of her favorite places to unwind is the Italian coast, where she discovered spritzes and was inspired to develop her own refreshing and flavorful spritzes without all the sugars traditional spritzes can contain. Delola is something she can enjoy when unwinding and entertaining friends while still being true to her thoughtful lifestyle. Jennifer had this to say in a press release:
“I love entertaining and to relax and unwind with friends, but never found a drink that was right for me. I was in search of something that I could enjoy that fit the thoughtful way that I live my life. When I didn’t find it, I decided to create Delola. My goals were better ingredients, better taste, fewer calories than traditional cocktails, and one simple pour. Something easy, fun, fresh and delicious. I knew that if I was looking, others were too. Delola gives people the freedom to enjoy – free from the cutting, squeezing, and mixing, free from the stress of entertaining, free to make ordinary moments extraordinary. Each one is bottled up in a beautiful glass bottle and ready to serve. Just pour over ice and enjoy. I started this journey two years ago and I’m so excited to finally share Delola with the world.”
“DELOLA SPRITZ” is available in three original cocktails:
BELLA BERRY SPRITZ made with berry, hibiscus and premium vodka; a full-bodied cocktail with notes of red berries, hibiscus and citrus.
PALOMA ROSA SPRITZ made with grapefruit, elderflower and premium tequila; an elevated Paloma with notes of ripe, luscious grapefruit, rich elderflower and a dash of salt.
L’ORANGE SPRITZ made with orange, passionfruit and premium amaro; an ode to the Italian spritzes with notes of bright, delicious fruit perfectly balanced with the bitterness of amaro.
Delola will be available in 750ml ($22.99) and 375ml ($11.99) premium embossed glass bottles and will be sold in fine grocery and spirits establishments, restaurants, and bars beginning in April with a continued roll out throughout spring. The company will launch in the United States and expand globally in the years to come.
Jennifer began developing Delola in 2020 in collaboration with drinks industry veterans, Ken Austin and Jenna Fagnan and her manager and business partner Benny Medina. Jennifer brought in globally renowned mixologist Lynnette Marrero to collaborate on these unique cocktails. Jennifer and the Delola team are also working to develop a scholarship program that will contribute money towards higher education for women who might not otherwise be able to receive that education.
