The music video for “In The Morning” is here! In a concept developed by Jennifer, the gorgeous music video is an abstract visualization of the struggle we face in our everyday lives. In love, in heartache, in chaos and in tragedy. It opens with her gracefully sinking to the bottom of the ocean. She is then awakened by a small glimmer of hope, represented by a butterfly, and she begins to gain her strength. At that moment, she begins a metamorphosis, transforming into a mermaid rising to the surface. Surrounded by butterflies, she realizes there’s more growth and evolution to be had. Little by little she starts to grow her own wings transitioning to an angel and then her final form, a dove, free to fly.
Jennifer had this to say about the video on Instagram: “And I loved you even more than I loved me …🧚🏽♂️ I am soooo excited for you to see the official video for #InTheMorning ☀️☀️ It’s full of symbolism about a dark one-sided relationship and the realization that you can’t change anyone else … you can only change yourself!!! Grow your own wings and walk away from anyone or anything that doesn’t truly value all you have to offer. 💚💙🧡”
The video was directed by Jora Frantzis, who also directed the music video for Medicine. Make sure you add “In The Morning” to your streaming playlists.
