The brand has been anticipating the announcement for some time, with chief executive Jesper Nielsen revealing the news on Facebook in recent weeks. Nielsen is said to be thrilled about the announcement, stating: “Endless Jewelry is all about fun, positivity, colours and being yourself. We offer women a way to personalise her jewellery choices by letting her mix and match designs to stand out from the crowd. Jennifer Lopez’s extraordinary style and charisma perfectly represent the collection. We are proud and delighted to be in this long-term relationship with Jennifer Lopez.”
Jennifer Lopez said of the launch: “My exclusive collection with Endless Jewelry embraces the attitude of being fun and elegant at the same time. It is also about letting each woman express her personality through her jewellery. The collection will let women celebrate what is unique and beautiful about themselves.”
The Jennifer Lopez for Endless collection will be available exclusively in fine jewellery shops across Europe in September and some are available now on Endless’ website.
