Category: JLo Empire

Casting Call: NYC/Tri-State Area Female JLOVE?RS!!!

Kohls is looking for 2 girls, sizes 4 to 8, who would be willing to appear on camera and try on Jennifer Lopez’s new clothing line. They want huge JLo fans to try the clothes on and tell them what they think about the style, fit, if Jennifer would wear it, etc. They are creating a feature that will air on Good Morning America. As a perk, you may even get to keep the clothes!!

This will all be happening at noon THIS Sunday. If you are in CT, NJ, Philly, etc. they can provide transportation to Manhattan, if necessary.

Now’s your chance, ladies – show us what you’ve got!  Shoot us an e-mail with your picture, contact info, and how long you’ve been a JLo fan/what makes you such a huge fan to: admin@beyond-beautiful.com if you are interested ASAP!!!!

The girls have been chosen! Thanks for sending your photos, ladies! Tune into Good Morning America on Monday between 8 and 9:30 AM to watch the segment!

Jennifer Lopez Collection Commercial!

Jennifer Lopez’s new collection at Kohl’s is now available in stores nationwide! As you saw in the behind the scenes video yesterday, Jennifer stars in the line’s ad campaign. The campaign, called “My Style Tells My Story,” will premiere during prime time on September 12, but you can also see it above! Four-page magazine inserts have also been released. Let us know if you see them!

Kohl’s also sent out a press release announcing the launch today. Here’s an excerpt:

The Jennifer Lopez brand channels the timeless allure of old Hollywood in a contemporary interpretation of classic, sophisticated glamour. The collection includes contemporary sportswear, dresses, handbags, jewelry, shoes and sleepwear, and ranges in prices from $22 to $150. Additionally, the Jennifer Lopez Home Collection consists of bedding and bath products that range in price from $13.99 to $459.99.

“I have always been interested in fashion and believe great style is about the overall look vs. an individual piece,” said Jennifer Lopez. “My new Kohl’s collection truly reflects my personal style and I’m so excited to provide quality, on-trend fashions at a great value to women everywhere.”

If you can’t get to a Kohl’s store,  the collection will also be available on Kohls.com starting this Sunday!

JLo covers Us Weekly style issue wearing her Fall Kohl’s collection!

Jennifer strikes a pose, in head-to-toe Jennifer Lopez Collection for Kohl’s, for the latest Us Weekly issue! Be sure to pick up a copy and note her style secrets and do’s and don’ts for fall!

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“I’m not really into flats,” the “Louboutins” singer says. “I’m mostly a high-heels person.” – Jennifer Lopez quoted in the issue.

The much anticipated line hits stores nationwide this week, and Kohls.com has updated the collection’s main page with a video gallery and a feature on Jennifer’s favorite picks!

Check out a behind the scenes video of Jennifer’s Fall 2011 advertising photo shoot – shot by renowned Swedish director, Jonas Akerlund:

Credit: JLoClothing

  “I’m so proud to offer a collection that reflects my own personal style and evokes an Old Hollywood feel. These are just a few of the looks I love.” – Jennifer Lopez

Can’t wait to pay a visit to the local Kohl’s this week! How about you??

JLo Discusses “Papi” and Her Kohl’s Collection On Air w/ Ryan Seacrest!

Jennifer Lopez called into On Air With Ryan Seacrest this morning to chat with her American Idol co-star! While on the air, Jennifer revealed a few things we can look forward to! First, she will debut Papi on-stage at the iHeartRadio music festival. At the show, she will perform her classics, a medley, and a few newer songs for about half an hour.

Jennifer also discussed her new line with Kohl’s, the Jennifer Lopez Collection, saying it is a “real reflection of my style and how I would do things and how I wear things”.

Finally, Jennifer also discussed American Idol, saying that she and the judges recently had their first real disagreement, when Randy and Steven vetoed a contestant she really liked. That should be entertaining to watch!

You can listen to the full interview here:

JLo & American Idol In Galveston, TX!

Jennifer Lopez and her Idol co-stars hit Texas yesterday for the second set of American Idol auditions! The first stop was in Savannah, GA a couple of weeks ago. While on set, Jennifer tweeted a few photos:

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It’s so exciting that Jennifer will be wearing clothing from her Kohl’s line while on Idol! It will make it so much easier for us ladies to track down her latest styles!

You can watch a brief video from the press conference below: