Category: Jennifer Lopez Collection

Behind The Scenes w/ JLo & Kohl’s

Here are a couple of new behind the scenes videos that feature Jennifer Lopez working on and discussing her new collection with Kohl’s.

Jennifer’s signature style clearly comes across in her career, music and lifestyle and has influenced trends around the world, but what inspires her? From growing up in the Bronx, living and working in Hollywood to traveling the world, Jennifer’s personal style has evolved with each life experience:

Jennifer and fashion industry tastemakers like Nina Garcia (Fashion Director, Marie Claire) and her stylist, Rob Zangardi, discuss how the Jennifer Lopez Collection truly is a representation of Jennifer and how she dresses:

The Jennifer Lopez Collection includes contemporary sportswear, dresses, handbags, jewelry, shoes, and sleepwear. The Jennifer Lopez Home Collection consists of bedding, towels and luggage. Her collection will be available exclusively at Kohl’s stores nationwide, and on Kohl’s.com beginning in September 2011.

In related news, famed director Jonas Åkerlund directed the commercial for the line which reportedly features Jennifer! Keep an eye on the Kohl’s site and JLoClothing on Youtube for updates! And, of course, keep checking back here, as we’ll continue posting the latest information!

Jennifer Lopez Kohl’s Collection in O, The Oprah Magazine

Jennifer served as a guest fashion editor on a shoot for the September issue of O, The Oprah Magazine. In the spread eight models and Jennifer wear several different looks of Jennifer’s upcoming Kohl’s collection. During the shoot Jennifer chose the outfits and accessories for all eight models and gave them tips on posing for the camera and directed hair & make-up.

She tells People Magazine: “I’m a mom. I work. I want comfort. But I want to feel sexy and modern. I think most women want the same things.” and talks about how fulfilling it is to have people compliment her on the collection “This is the fulfilling part. To have women tell me, ‘This is so comfortable, it fits so well.’”

Pick up the September issue of O, The Oprah Magazine for more of the shoot and look for Jennifer’s Kohl’s collection in stores this fall.

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Source: People

Contest: Win A Trip To Jennifer & Marc’s Clothing Line Launch!

To celebrate the fall 2011 launch of the exclusive Jennifer Lopez Collection, Kohl’s Department Stores is launching an online contest to find out who has the most love for Jennifer! 15 lucky winners will be selected to win an all-expense paid trip to New York City with their best friend to experience everything that Jennifer loves about her hometown of New York City.

The “Best Friends Getaway” contest, invites participants to submit a creative video to show why they love Jennifer. To enter, legal residents of the 50 United States and District of Columbia, 18 and older, can submit a video on the Kohl’s Facebook page, starting July 11 at 12:00 p.m. CT and ending at 11:59 p.m. CT on July 30, 2011.

Facebook users, who haven’t done so already, must “Like” the Kohl’s Facebook page to unlock the entry form. Only one entry per person is permitted. The winning videos will be selected based on four equally weighted criteria, including: originality / creativity of the video submission; personality of the entrant; level of enthusiasm expressed during the video; fan voting by their peers within the Kohl’s Facebook community. To view a complete listing of the contest rules and to enter to win, visit www.Facebook.com/kohls .

The 15 winners will be announced on August 12, 2011. In addition to winning an all-expense paid trip for two to New York City, including airfare, hotel and transportation, contest winners will receive star treatment for the day, including:

— Entry to a star-studded NYC Fashion Week event in September,

— Dinner at one of Jennifer’s favorite NYC restaurants,

— A pampering session at an NYC salon,

— A $500 Kohl’s gift card,

— $500 spending cash, and

— A flip cam to document their travels / experiences to be shared via Kohl’s online and social media sites following the event.

“We are thrilled to launch the Jennifer Lopez and Marc Anthony Collections this fall, exclusively at Kohl’s and Kohls.com,” said Julie Gardner, executive vice president and chief marketing officer, Kohl’s Department Stores. “The Best Friends Getaway” contest allows us to engage our passionate community of over five million Facebook fans with a fun and entertaining call-to-action that simultaneously gets consumers excited about the launch of our two new exclusive brands.”

The Jennifer Lopez Collection includes contemporary sportswear, dresses, handbags, jewelry, shoes, and sleepwear along with a home collection of bedding and towels. The collection will be available at Kohl’s stores nationwide and Kohls.com beginning this September.

This is the perfect contest for us, JLOVE?Rs, so get those cameras ready and submit your videos!

JLo & Marc Anthony Preview Their Kohl’s Collections!

A behind the scenes video that features a sneak peek at Jennifer Lopez and Marc Anthony’s upcoming Kohl’s collections has been posted on Marc’s official site, MarcAnthonyOnline. The video features interviews with both Jennifer and Marc, as well as key industry figures.

As you may know, Jennifer is creating a women’s line, while Marc is creating a Men’s line exclusively for Kohl’s stores. They are also collaborating on a home collection line! Everything looks really promising so far, so I am definitely excited! The lines will be available at Kohl’s stores and on Kohls.com this Fall!