Category: JLo Empire

DELOLA COCKTAILS LAUNCH NEW FLAVOR

Delola, the premium line of ready-to-enjoy cocktails founded by Jennifer Lopez, announced the expansion of THE HOUSE OF DELOLA, with a new Light Margarita Cocktail! The new flavor is a lower in calorie twist on the classic Margarita cocktail, crafted with premium tequila and triple citrus. Jennifer created Delola as an easy, natural, lower calorie option for those who enjoy full-flavored cocktails. Delola Light Margarita (12.5% ABV) is only 125 calories per serving and was recently awarded the coveted Gold Medal at the San Francisco Ready To Drink Competition. Delola Light Margarita is best enjoyed in a glass over ice and garnished with a fresh lime wedge.

“By introducing Delola to the world, we wanted to provide world-class cocktails without all of the calories and effort. The Delola Light Margarita is fresh and delicious with premium tequila and triple citrus notes. I think it’s the perfect ready-to-enjoy version of the most popular cocktail!  Whether you’re bringing a bottle to a BBQ during the warmer months or entertaining and gifting for get-togethers, the convenience and elegance of Delola Cocktails frees you up so you have more time to spend with friends and family.” – Jennifer Lopez

Delola Light Margarita will be available in 750ml (SRP $19.99) and 375ml (SRP $10.99) sizes. Like all Delola Cocktails, it will be available in grocery and fine wine and spirit retailers, restaurants, and hotels nationally beginning in May 2024 with continued distribution throughout the summer.

JLO Jennifer Lopez for REVOLVE Shoe Launch!

Jennifer Lopez has teamed up with REVOLVE, a premium lifestyle brand and a go-to online source for discovery and inspiration, to launch an exclusive line of footwear called JLO JENNIFER LOPEZ. The collection offers a fierce, must-have capsule that brings together Jennifer’s cult following and REVOLVE’s loyal customers. JLO JENNIFER LOPEZ for REVOLVE will launch in three drops, starting with a 16 piece collection of sculptural heels, sky-high platforms, knee-high boots, strappy sandals, and kitten heels in trending styles and materials with retail prices ranging from $145 to $200. Shop the Collection HERE.

 

JLo Launches JLo Body!

JLo Beauty by Jennifer Lopez is celebrating Jennifer’s birthday by announcing its first category expansion with the highly anticipated launch of body care! Introducing JLo Body, a clinically backed line of high-performance skincare for the body that delivers visible results and limitless confidence. The first product to launch is the “Firm + Flaunt Targeted Booty Balm” which is proven to firm skin’s appearance, help improve skin elasticity, and fade the appearance of stretch marks in targeted areas like the booty, hips and thighs with a blend of powerful active ingredients like invigorating Guarana Seed Extract and Pink Pepperslim.

Jennifer spoke with Allure and PEOPLE about the launch, saying:

“A lot of people invest in skincare for their face, but they don’t invest in self-care and skincare for their body. I don’t necessarily mean spending money, but instead taking time to cleanse, moisturize, use serums and masks. I want to normalize taking care of yourself. It’s not a selfish thing. It’s a nourishing thing. If you can’t take care of yourself, you certainly cannot take care of anybody else.”

Here are photos from the photoshoot!

JLo Launches Video Game with DSW!

Jennifer Lopez has launched her first ever 8-bit video game in conjunction with the launch of her Fall ‘21 JLO JENNIFER LOPEZ footwear collection, available exclusively at DSW! The game, found on JLOHITPLAY.com, takes players on a JLo journey through multiple levels featuring colorful, animated interpretations of the three cities she calls home: New York, Los Angeles and Miami. As you play, keep your eyes open for nods to her life like her childhood subway stop in the Bronx, a movie set in Los Angeles and more.

You will play the game with an adorable custom JLo avatar that reflects her iconic style and mirrors a key look from the Fall ‘21 JLO JENNIFER LOPEZ footwear campaign which was a favorite of Jennifer’s. As you play, you will hear special messages of encouragement from Jennifer. Make sure you play all three levels for a special surprise from Jennifer at the end! Plus, when you complete all three levels, you can earn DSW VIP points for DSW’s rewards program. Play now!

 

JLo Beauty Available Now!

 
Jennifer Lopez washed away 2020 with fans on Zoom last night! To celebrate the launch of JLo Beauty, Jennifer literally washed off her stage makeup with THAT HIT SINGLE cleanser, and applied THAT JLO GLOW serum, THAT BLOCKBUSTER Wonder Cream, THAT FRESH TAKE eye cream as part of her routine.

She applied THAT STAR FILTER complexion booster on her sister Lynda and her vocal coach, Stevie Mackey and THAT LIMITLESS GLOW mask on Alex before wrapping things up and toasting to a new year. We all want that JLo Glow, so shop JLoBeauty now!