The official “Tous” Youtube channel uploaded a great behind the scenes video of the ‘Tous’ ad campaign photo shoot featuring Jennifer Lopez! Watch as JLo poses like a pro and shares her love of diamonds. As you might remember, we posted photos from the shoot a few days ago.
You can shop for your favorite pieces on the official Tous website.
As we previously reported, Jennifer Lopez is the new face of jewelry brand TOUS’ Spring 2011 campaign! Thanks to Jon_than, one of our awesome Twitter followers, here is a photo from the campaign! He took the photo at Aventura Mall in Miami! The campaign, shot by Ellen Von Unwerth brings “a fun, feminine approach” to the line’s “whimsical Spring collections”.
I’m sure more photos will pop up soon, so stay tuned!
4/1/11 UPDATE
PeopleStyleWatch posted a few new photos on their site this morning! Check them out! What do you guys think? Jennifer looks amazing!
4/2/11 UPDATE
More photos have popped!
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Jennifer Lopez is adding another ad campaign to her growing resume! She will now be the face of TOUS jewelry!
Here’s a copy of the press release:
In its effort to continue to evolve into an international powerhouse, Barcelona-based jewelry brand, TOUS will touch people around the world with the new face of their Spring 2011 advertising campaign; global icon, Jennifer Lopez. Golden Globe nominated actress, platinum-selling artist, new host of the hit show, AMERICAN IDOL and perhaps her most significant role yet, model-mother to her twins, Lopez will be shot by Ellen Von Unwerth in a fun, feminine approach to the whimsical Spring collections designed by Rosa Tous with her husband Salvador Tous.
“We are absolutely delighted to have the iconic Jennifer Lopez be the face of TOUS’ Spring campaign,” declares Rosa Tous. “Jennifer is not just an amazingly beautiful woman, but also a talented actress, musician and dancer sharing with us strong family values as we are a family-owned business” explains Salvador Tous, Honorific President of TOUS. “We are confident that Jennifer Lopez will be a great spokesperson as she is genuine and endlessly charismatic; a great illustration of our brand.”
“This is my favorite bear. You know, all girls love diamonds,” declares Jennifer Lopez.
International icon Jennifer Lopez is an actress, entertainer, recording artist, film & TV producer, fashion designer, entrepreneur and philanthropist. Lopez has sold over 55 million records worldwide and has starred in multiple No. 1 box office films, including “The Wedding Planner” and “Monster-In-Law.”
This is a milestone year in her lustrous career. Lopez serves as a judge on AMERICAN IDOL, the juggernaut TV series now in its 10th season. It was Lopez who set the standard for celebrity branding in fragrance, apparel and accessories. In addition, her recent fragrance, Love and Glamour, has marked 17 successful launches and has taken in over $1 billion combined.
Founded in 1920, TOUS has created an innovative jewelry concept with a distinctive approach to traditional high-end jewelry. This family-owned company has evolved into a global lifestyle brand with its jewelry, accessories, watches and fragrance collections. Today, TOUS is present in 45 countries with more than 400 stores in cities such as New York, Mexico or Tokyo.
Jennifer is also a spokesperson for L’Oreal, Venus, and Gucci’s children’s line.
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Jennifer Lopez has been announced as L’Oreal Paris’ newest Global Brand Ambassador. She will be featured in print and television ads for the brand.
“We are more than excited to announce this new partnership with the sublime, iconic and multi-talented Jennifer Lopez,” declares Cyril Chapuy, Global Brand President of L’Oreal Paris. “Women everywhere admire not only Jennifer’s beauty but also her charisma and her commitment. We are honored to welcome her to our amazing roster of spokespeople that represents in all its diversity, the beauty of today’s woman. Jennifer will be the face of upcoming product innovations in makeup and haircare, as first campaigns.”
“Having used L’Oreal Paris products most of my life, I’m excited to work with a brand that consistently offers a wide range of superior products that are attainable for women everywhere,” says Jennifer Lopez. “I’ve always loved their sophisticated ad campaigns and am thrilled to represent a brand that embraces a woman’s worth.”
The ads will premiere during the Golden Globe Awards telecast and in February issues of major magazine publications.
Courtesy of L’Oreal Paris.
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