Author: Stefan

Jennifer’s Gillette Venus Commercial

***Updated!

Gillette’s official youtube account just uploaded this new commercial featuring Jennifer! Jennifer is Venus’ first Global Ambassador and she will star in their entire marketing campaign! The new campaign includes commercials, print ads, and Jennifer’s exclusive recording of the brand’s Venus jingle.

[audio:https://www.beyondbeautifuljlo.com/wp-content/uploads/2011/02/Venus-Main_Mix_V1_CD.mp3|titles=Jennifer Lopez – Venus Final Mix]

Jennifer Lopez’s version of Venus.

“Music is one of my great passions, so being able to record and perform a remake of the iconic Venus song was a really special part of this campaign,” said Jennifer. “I love that I could express my own passion and creativity, and hopefully inspire other women to do the same…whatever it is they love doing.”

As part of the Venus partnership, which was announced at NYC’s Radio City Music Hall today, Jennifer will also help launch the Venus Goddess Fund for Education, which supports female empowerment through education and benefits organizations like CARE International, the Step Up Women’s Network and Jennifer’s own Maribel Foundation.

Visit http://www.GilletteVenus.com to see more of Jennifer and donate to the Goddess Fund for Education!

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‘On The Floor’ Video Set Pics

First pics of the On The Floor video! It looks AMAZING! Here’s a behind the scenes clip:

The video was filmed yesterday in Los Angeles and has an “underground party” feel, according to Taj, the director. After wrapping last night, he tweeted:

TAJ_TPK TAJ, Director
@JLO killed it today! You can rest now J.LO fans. We just wrapped a great video. Thank you and Goodnight. #TPK

In other “On The Floor” news, the song’s iTunes release date has changed. We will keep you posted on the new date! “On The Floor” is officially going for adds on Pop and Rhythmic radio stations in the US on February 8th, so we assume it will be around that time.

The song has started off well on radio, so we want to make sure radio spins keep increasing! Make sure you support Jennifer and request On The Floor on your local radio stations. If you want to do more, go to our official request topic on BB.

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source : MTV

‘On The Floor’ Video Info

At this past Thursday’s casting for ‘On The Floor’, director Taj & choreographer Frank Gatson Jr. talked to MTV about the concept for Jennifer’s new video.

Director Taj reveals what he is looking to capture in the video: “Originality, being you. This song is about being who you want. It’s about letting loose. There’s no explanation. This is this underground video, this underground party.”

Choreographer Frank Gatson Jr. instead uses a (weird) metaphor involving watermelon and fried chicken to explain the concept. “I kind of get the feeling that she wants us to be in the club after 2 a.m. in L.A.,” he revealed. “That’s so amazing. [It’s like] everybody had some watermelon and the watermelon made them high, it gave them a little buzz — but a good buzz, a real magical buzz, a dance buzz, a buzz that makes you feel like fried chicken, so she just wants everybody to have a good old time. The club must have this vibe, where you get on the floor and everybody’s bringing it. We’ve seen so many club videos, but we want to see a club video with a vibe unique to Jennifer Lopez.”

The video for ‘On The Floor’ will be shot this Sunday.

source:  MTV

Update:

If you are in the LA area and want to be in the video, see below!

TAJ_TPK TAJ, Director
Good Morning! @JLO‘s video is one day away and we want everyone in LA to be apart of it! Email HPCasting@gmail.com and wait for YOUR call!!!