Our favorite power couple, Jennifer Lopez and Alex Rodriguez, are the new faces of Quay Australia‘s 360 global marketing campaign — the first major campaign the duo has been featured in together. As part of the year long partnership, the brand has released a namesake collection inspired by the spirit and style of both Jennifer and Alex– a QUAY X JLO women’s line and a QUAY X AROD men’s line.
Regarding the partnership, Quay Australia CEO Jodi Bricker commented, “Jennifer Lopez is the ultimate female force, an inspiration for women who dream of doing it all. She owns and expresses each diverse side of herself — superstar, businesswoman, mother — and that’s exactly what this brand stands for. The ability to put on your best self each day, whatever that means to you.” Bricker adds, “Partnering with Jennifer and Alex gives us the ultimate ability to bring that magic to our community. They are both genuine fans of the brand, which is so important to Quay. Individually they are powerful; together they are unstoppable.”
A collection designed to be as powerful as the woman who inspired it, the QUAY X JLO range is comprised of 6 styles with multiple colourways, featuring luxe metal accents, oversized shapes, and flashy lens finishes. The women’s line offers a variety of different shapes and sizes, including a new twist on classic aviators, flirty cat eyes, and statement shields, retailing for $60 USD each.
“Sunglasses have always been an important part of my wardrobe,” says Jennifer. “I love how easy it is to change my mood by just putting on a pair of sunglasses. Self-expression and confidence are so important to me, and that powerful feeling you get when you put on a great pair of sunglasses is part of that.”
Jennifer has been a longtime fan of the brand — known for their celebrity following and limited-edition collaborations — and has been spotted regularly in Quay sunglasses since 2015.
“Quay Australia has been one of my go-to brands ever since I first discovered them a few years ago,” she elaborates. “I fell in love with them, and I’ve worn them regularly since. When the opportunity to team up was presented, it felt so fitting. Getting to do this with Alex was a big bonus too. He loves sunglasses as much as I do.”
